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International White Cane Day 2022

On IWCD, we celebrate the achievements of people with blindness or low vision.

A person with their white cane walking down the street with a Guide Dogs staff member. Both people are smiling at the camera and the person with the cane is holding the staff member by the elbow.

Video description

In this video we’ll experience the world from the perspective of a white cane user. First up we see James unfolding his white cane. The video is shot from a camera at head height, looking down at the paved footpath as James walks, sweeping his cane from side to side. James transitions to a concrete path and his cane detects an orange traffic cone, which he navigates around. Using his cane, James walks up stairs, then finds the tactile bumps which indicate a bus stop. We see James use his cane to cross a road, take a seat on a park bench, and walk up to a café counter. For a moment, James pauses as his cane hits the side of a ramp, then he makes his way around it.

A person stands on a footpath, scrolling through their phone. They step back in surprise when they realise James is walking by. Another person is standing on a path with their headphones on. They step back abruptly when James passes with his cane.  James walks down a street and his cane nearly swipes into a stranger’s legs. The stranger has to quickly move out of the way.

James continues walking and is about to approach a bike rack when a person grabs his shoulders and turns him in a new direction. As he walks on towards a staircase, another stranger approaches and asks if James needs a hand. James replies that he is good, thanks, and makes his way up the staircase independently.

The Guide Dogs logo appears. Text reads: Look up. Listen up. Let me be. Celebrating International White Cane Day.

Coles has unleashed a new national fundraising campaign for Guide Dogs
From now until 21 May, Coles will donate five cents for every dog food product sold.